Hot Desking - 09/05
High-end office furniture is a tough but lucrative business, so when office systems specialist Staverton wanted a graphic identity that would appeal to its sophisticated client-base it decided to enlist the help of SEA Design. The result was a simple but striking set of promotional material, which will ensure that Staverton stands out in a crowed market place. Here, SEA's Bryan Edmondson reveals all.
01 Who
SEA started working with Staverton in early 2005. We were appointed by Logic Office Group, who had acquired the Staverton name, brand and factory. Logic had been working on a new range of high-end, architecturally aware office furniture to launch under the Staverton name and asked SEA to work on the brand and the brand communications.
Paul Edward, Staverton's marketing director, and Tony Cole, responsible for Staverton's beautifully designed office furniture systems, led the project from their side.